Kevin Hart is making major moves beyond comedy and movies. The entertainer has entered a powerful partnership with Authentic Brands Group, a global company known for owning and licensing major brands. This deal turns Kevin Hart’s name and creative work into a billion-dollar brand.
As part of the agreement, Authentic Brands Group now holds the rights to Kevin Hart’s name and intellectual property. Kevin is not stepping away, though. He is also a shareholder in the company, meaning he still has ownership and a say in how his brand grows.
This partnership allows Kevin Hart to expand far beyond stand-up comedy and films. His brand will now grow across consumer products, digital platforms, and live experiences around the world. That could include clothing, fitness, tech projects, and more.
Kevin Hart has always talked about building something long lasting. This deal shows that he is thinking about legacy, not just the next movie or tour. Many fans see this as a smart move that secures his future and gives him control over how his name is used.
For Kevin, this looks like a true win-win situation.