The Strawberry Letter, heard on The Steve Harvey Morning Show, Friday, September 5th, 2025. Subject: "His Focus Is On Other Women"

See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Isaac Hayes III.

🎯 Purpose of the Interview

To highlight Isaac Hayes III’s entrepreneurial journey, his stewardship of his father’s legacy, and his creation of Fanbase, a Black-owned social media platform designed to empower creators and challenge the status quo of tech ownership and monetization.

🗝️ Key Takeaways 1. Legacy & Identity

• Isaac Hayes III discusses the duality of carrying a famous name—both a burden and a blessing.
• Early in his career, he used a pseudonym to avoid bias and prove his merit as a music producer.
• Quote: “In the beginning, it kind of hurt you… down the line, it’s going to help you tremendously.”

2. Music Publishing & Ownership

• He explains the difference between masters and publishing in music rights.
• Publishing is like “musical real estate”—you own it until you sell it.
• Quote: “As long as you hold on to that musical real estate, you own it forever.”

3. Social Media as a Business Tool

• Hayes recognized the power of social media around 2008–2009.
• He emphasizes how Black culture drives social media engagement but lacks ownership.
• Quote: “Black culture elevates all infrastructures of entertainment, but we don’t own them.”

4. Fanbase: A Visionary Platform

• Fanbase is a subscription-based social media platform that:
  • Doesn’t run ads.
  • Allows creators to monetize directly via in-app purchases.
  • Sends content to all followers without suppression.
• Quote: “I’m the first social media founder to create a mechanism where people could subscribe to people using in-app purchases.”

5. Innovation & Influence

• Fanbase pioneered features like gold verification badges and mobile subscriptions before major platforms adopted them.
• Hayes asserts that Fanbase moves at the speed of Black culture, unlike competitors who mimic it.
• Quote: “The only separator between us and them is capital.”

6. Political Impact

• Hayes used social media to support political campaigns, including helping elect Atlanta Mayor Andre Dickens.
• He views social media as a tool for civic engagement and community empowerment.
• Quote: “Social media spreads messages through virality… it can create engagement and action very quickly.”

7. Investor-thon & Community Support

• Fanbase raised nearly \$700,000 in 10 days through an equity crowdfunding event featuring celebrities and influencers.
• Hayes stresses the importance of Black ownership in tech infrastructure.
• Quote: “If we’re not owning infrastructures, we’re just contributing to other people’s wealth.”

🧠 Final Message

Isaac Hayes III is a visionary entrepreneur who blends legacy, innovation, and cultural empowerment. His mission with Fanbase is to create a platform where creators—especially from the Black community—can thrive, monetize, and own their digital presence.

#SHMS #STRAW #BEST

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Isaac Hayes III.

🎯 Purpose of the Interview

To highlight Isaac Hayes III’s entrepreneurial journey, his stewardship of his father’s legacy, and his creation of Fanbase, a Black-owned social media platform designed to empower creators and challenge the status quo of tech ownership and monetization.

🗝️ Key Takeaways 1. Legacy & Identity

• Isaac Hayes III discusses the duality of carrying a famous name—both a burden and a blessing.
• Early in his career, he used a pseudonym to avoid bias and prove his merit as a music producer.
• Quote: “In the beginning, it kind of hurt you… down the line, it’s going to help you tremendously.”

2. Music Publishing & Ownership

• He explains the difference between masters and publishing in music rights.
• Publishing is like “musical real estate”—you own it until you sell it.
• Quote: “As long as you hold on to that musical real estate, you own it forever.”

3. Social Media as a Business Tool

• Hayes recognized the power of social media around 2008–2009.
• He emphasizes how Black culture drives social media engagement but lacks ownership.
• Quote: “Black culture elevates all infrastructures of entertainment, but we don’t own them.”

4. Fanbase: A Visionary Platform

• Fanbase is a subscription-based social media platform that:
  • Doesn’t run ads.
  • Allows creators to monetize directly via in-app purchases.
  • Sends content to all followers without suppression.
• Quote: “I’m the first social media founder to create a mechanism where people could subscribe to people using in-app purchases.”

5. Innovation & Influence

• Fanbase pioneered features like gold verification badges and mobile subscriptions before major platforms adopted them.
• Hayes asserts that Fanbase moves at the speed of Black culture, unlike competitors who mimic it.
• Quote: “The only separator between us and them is capital.”

6. Political Impact

• Hayes used social media to support political campaigns, including helping elect Atlanta Mayor Andre Dickens.
• He views social media as a tool for civic engagement and community empowerment.
• Quote: “Social media spreads messages through virality… it can create engagement and action very quickly.”

7. Investor-thon & Community Support

• Fanbase raised nearly \$700,000 in 10 days through an equity crowdfunding event featuring celebrities and influencers.
• Hayes stresses the importance of Black ownership in tech infrastructure.
• Quote: “If we’re not owning infrastructures, we’re just contributing to other people’s wealth.”

🧠 Final Message

Isaac Hayes III is a visionary entrepreneur who blends legacy, innovation, and cultural empowerment. His mission with Fanbase is to create a platform where creators—especially from the Black community—can thrive, monetize, and own their digital presence.

#SHMS #STRAW #BEST

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Isaac Hayes III.

🎯 Purpose of the Interview

To highlight Isaac Hayes III’s entrepreneurial journey, his stewardship of his father’s legacy, and his creation of Fanbase, a Black-owned social media platform designed to empower creators and challenge the status quo of tech ownership and monetization.

🗝️ Key Takeaways 1. Legacy & Identity

• Isaac Hayes III discusses the duality of carrying a famous name—both a burden and a blessing.
• Early in his career, he used a pseudonym to avoid bias and prove his merit as a music producer.
• Quote: “In the beginning, it kind of hurt you… down the line, it’s going to help you tremendously.”

2. Music Publishing & Ownership

• He explains the difference between masters and publishing in music rights.
• Publishing is like “musical real estate”—you own it until you sell it.
• Quote: “As long as you hold on to that musical real estate, you own it forever.”

3. Social Media as a Business Tool

• Hayes recognized the power of social media around 2008–2009.
• He emphasizes how Black culture drives social media engagement but lacks ownership.
• Quote: “Black culture elevates all infrastructures of entertainment, but we don’t own them.”

4. Fanbase: A Visionary Platform

• Fanbase is a subscription-based social media platform that:
  • Doesn’t run ads.
  • Allows creators to monetize directly via in-app purchases.
  • Sends content to all followers without suppression.
• Quote: “I’m the first social media founder to create a mechanism where people could subscribe to people using in-app purchases.”

5. Innovation & Influence

• Fanbase pioneered features like gold verification badges and mobile subscriptions before major platforms adopted them.
• Hayes asserts that Fanbase moves at the speed of Black culture, unlike competitors who mimic it.
• Quote: “The only separator between us and them is capital.”

6. Political Impact

• Hayes used social media to support political campaigns, including helping elect Atlanta Mayor Andre Dickens.
• He views social media as a tool for civic engagement and community empowerment.
• Quote: “Social media spreads messages through virality… it can create engagement and action very quickly.”

7. Investor-thon & Community Support

• Fanbase raised nearly \$700,000 in 10 days through an equity crowdfunding event featuring celebrities and influencers.
• Hayes stresses the importance of Black ownership in tech infrastructure.
• Quote: “If we’re not owning infrastructures, we’re just contributing to other people’s wealth.”

🧠 Final Message

Isaac Hayes III is a visionary entrepreneur who blends legacy, innovation, and cultural empowerment. His mission with Fanbase is to create a platform where creators—especially from the Black community—can thrive, monetize, and own their digital presence.

#SHMS #STRAW #BEST

See omnystudio.com/listener for privacy information.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Marcus Sonnier.

Founder of Snowie Atlanta:

🎯 Purpose of the Interview

To showcase Marcus Sonnier’s journey from corporate America to entrepreneurship, highlight the inspiration behind Snowie Atlanta, and share insights on financial literacy, legacy-building, and faith-driven decision-making.

🔑 Key Takeaways 1. From Corporate VP to Entrepreneur

• Marcus left a successful career as VP of PR supervision at a financial services firm to start Snowie Atlanta.
• He worked both jobs for five years before fully transitioning.
• His leap was guided by faith and a desire for self-reliance.

“I looked at my wife and said, ‘Hey, I'm getting one more bonus check. And then I'm jumping off the plane.’”

2. The Product: Shaved Ice with a Twist

• Snowie Atlanta offers customizable shaved ice with self-serve flavor stations.
• Inspired by childhood experiences in Louisiana with snowball stands.

“We give away the shaved ice, but we sell you the smiles.”

3. Family Legacy & Financial Literacy

• Marcus started the business to teach his sons about money—earning, saving, investing, and giving.
• His sons were involved from the beginning, learning entrepreneurship firsthand.

“I said, guys, look, we're going to be entrepreneurs in this business. We're going to do it together.”

4. Faith as a Driving Force

• Marcus credits divine guidance for his journey and connections.
• He views his business as a calling and a platform for community impact.

“I could feel God in my spirit saying, ‘Oh, you trust me, you really do.’”

5. Community Impact & Expansion

• Snowie Atlanta is expanding into Truist Park, home of the Atlanta Braves.
• The goal is to become a staple attraction and enhance the fan experience.

“I want all kids to want to go to a Braves game… to get a Snowie and have an experience.”

6. Giving Back

• Snowie Atlanta participates in fundraising for schools, churches, and nonprofits.
• Marcus finds joy in writing checks back to organizations that serve the community.

💬 Notable Quotes

• “You may not get everything you work for, but you will work for everything you get.”
• “We serve memories.”
• “I’m just trying to be obedient and do what I think God wants me to do in this business.”

#SHMS #STRAW #BEST

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Marcus Sonnier.

Founder of Snowie Atlanta:

🎯 Purpose of the Interview

To showcase Marcus Sonnier’s journey from corporate America to entrepreneurship, highlight the inspiration behind Snowie Atlanta, and share insights on financial literacy, legacy-building, and faith-driven decision-making.

🔑 Key Takeaways 1. From Corporate VP to Entrepreneur

• Marcus left a successful career as VP of PR supervision at a financial services firm to start Snowie Atlanta.
• He worked both jobs for five years before fully transitioning.
• His leap was guided by faith and a desire for self-reliance.

“I looked at my wife and said, ‘Hey, I'm getting one more bonus check. And then I'm jumping off the plane.’”

2. The Product: Shaved Ice with a Twist

• Snowie Atlanta offers customizable shaved ice with self-serve flavor stations.
• Inspired by childhood experiences in Louisiana with snowball stands.

“We give away the shaved ice, but we sell you the smiles.”

3. Family Legacy & Financial Literacy

• Marcus started the business to teach his sons about money—earning, saving, investing, and giving.
• His sons were involved from the beginning, learning entrepreneurship firsthand.

“I said, guys, look, we're going to be entrepreneurs in this business. We're going to do it together.”

4. Faith as a Driving Force

• Marcus credits divine guidance for his journey and connections.
• He views his business as a calling and a platform for community impact.

“I could feel God in my spirit saying, ‘Oh, you trust me, you really do.’”

5. Community Impact & Expansion

• Snowie Atlanta is expanding into Truist Park, home of the Atlanta Braves.
• The goal is to become a staple attraction and enhance the fan experience.

“I want all kids to want to go to a Braves game… to get a Snowie and have an experience.”

6. Giving Back

• Snowie Atlanta participates in fundraising for schools, churches, and nonprofits.
• Marcus finds joy in writing checks back to organizations that serve the community.

💬 Notable Quotes

• “You may not get everything you work for, but you will work for everything you get.”
• “We serve memories.”
• “I’m just trying to be obedient and do what I think God wants me to do in this business.”

#SHMS #STRAW #BEST

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Marcus Sonnier.

Founder of Snowie Atlanta:

🎯 Purpose of the Interview

To showcase Marcus Sonnier’s journey from corporate America to entrepreneurship, highlight the inspiration behind Snowie Atlanta, and share insights on financial literacy, legacy-building, and faith-driven decision-making.

🔑 Key Takeaways 1. From Corporate VP to Entrepreneur

• Marcus left a successful career as VP of PR supervision at a financial services firm to start Snowie Atlanta.
• He worked both jobs for five years before fully transitioning.
• His leap was guided by faith and a desire for self-reliance.

“I looked at my wife and said, ‘Hey, I'm getting one more bonus check. And then I'm jumping off the plane.’”

2. The Product: Shaved Ice with a Twist

• Snowie Atlanta offers customizable shaved ice with self-serve flavor stations.
• Inspired by childhood experiences in Louisiana with snowball stands.

“We give away the shaved ice, but we sell you the smiles.”

3. Family Legacy & Financial Literacy

• Marcus started the business to teach his sons about money—earning, saving, investing, and giving.
• His sons were involved from the beginning, learning entrepreneurship firsthand.

“I said, guys, look, we're going to be entrepreneurs in this business. We're going to do it together.”

4. Faith as a Driving Force

• Marcus credits divine guidance for his journey and connections.
• He views his business as a calling and a platform for community impact.

“I could feel God in my spirit saying, ‘Oh, you trust me, you really do.’”

5. Community Impact & Expansion

• Snowie Atlanta is expanding into Truist Park, home of the Atlanta Braves.
• The goal is to become a staple attraction and enhance the fan experience.

“I want all kids to want to go to a Braves game… to get a Snowie and have an experience.”

6. Giving Back

• Snowie Atlanta participates in fundraising for schools, churches, and nonprofits.
• Marcus finds joy in writing checks back to organizations that serve the community.

💬 Notable Quotes

• “You may not get everything you work for, but you will work for everything you get.”
• “We serve memories.”
• “I’m just trying to be obedient and do what I think God wants me to do in this business.”

#SHMS #STRAW #BEST

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.