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Business Tips: She discusses employee engagement, workplace culture, self-leadership, and overcoming fear.

Business Tips: She discusses employee engagement, workplace culture, self-leadership, and overcoming fear.

Listen and subscribe to Money Making Conversations on iHeartRadioApple PodcastsSpotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Heather Younger.

Founder and CEO of a leading employee engagement and workplace culture consulting firm:


🎙️ Interview Summary

Guest: Heather R. Younger
Role: CEO, workplace culture consultant, author, speaker
Topic: Employee engagement, workplace culture, self-leadership, and overcoming fear


🧭 Purpose of the Interview

To explore Heather Younger's journey as a workplace culture expert, her insights into employee engagement, and her new book The Art of Self-Leadership. The conversation centers on empowering individuals to lead themselves, navigate workplace challenges, and overcome fear to unlock personal and professional growth.


🔑 Key Takeaways 1. Employee Advocacy & Engagement

  • Heather has read over 30,000 employee surveys and facilitated 100+ focus groups.
  • She emphasizes active listening and creating safe spaces for employees to express concerns.
  • Her mission is to amplify the voices of employees, especially during organizational transitions like mergers.

2. Self-Leadership & Personal Growth

  • Heather encourages individuals to be their own advocates and not wait for others (including HR) to “save” them.
  • She promotes intentional reframing—shifting negative thoughts into rational, empowering ones.
  • Her new book, The Art of Self-Leadership, includes exercises like fear mapping to help readers identify and overcome internal barriers.

3. Navigating Fear in the Workplace

Heather outlines five ways fear holds people back professionally:

  1. Fear of feedback – avoiding growth due to fear of criticism.
  2. Fear of retribution – hesitating to speak up.
  3. Fear of speaking truth to power – lacking psychological safety.
  4. Inherited fears – generational or cultural fears that shape behavior.
  5. Fear of regret – not taking action and living with “what ifs.”

4. Daily Practices for Mental Strength

  • Reflect nightly on what went well and what you controlled.
  • Practice gratitude and mindfulness.
  • Prioritize sleep, hydration, and mental clarity.
  • Treat each day as a chance to iterate and improve.

💬 Notable Quotes

  • “I needed to be the change I was seeking.”
  • “Feedback is a gift—even if it hurts.”
  • “You have to fight tooth and nail for your own mental space.”
  • “Don’t wait to be invited—ask.”
  • “See yourself as a work in progress, not a finished product.”

📚 Book Mentioned

  • Title: The Art of Self-Leadership
  • Focus: Empowering individuals to lead themselves through fear, change, and uncertainty

📞 Contact Info

  • Website: HeatherYounger.com
  • LinkedIn: Heather R. Younger
  • Social Media: Active on YouTube, Facebook, Twitter, Instagram

 

#STRAW

#BEST

#SHMS

Business Tips: She discusses employee engagement, workplace culture, self-leadership, and overcoming fear.

Listen and subscribe to Money Making Conversations on iHeartRadioApple PodcastsSpotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Heather Younger.

Founder and CEO of a leading employee engagement and workplace culture consulting firm:


🎙️ Interview Summary

Guest: Heather R. Younger
Role: CEO, workplace culture consultant, author, speaker
Topic: Employee engagement, workplace culture, self-leadership, and overcoming fear


🧭 Purpose of the Interview

To explore Heather Younger's journey as a workplace culture expert, her insights into employee engagement, and her new book The Art of Self-Leadership. The conversation centers on empowering individuals to lead themselves, navigate workplace challenges, and overcome fear to unlock personal and professional growth.


🔑 Key Takeaways 1. Employee Advocacy & Engagement

  • Heather has read over 30,000 employee surveys and facilitated 100+ focus groups.
  • She emphasizes active listening and creating safe spaces for employees to express concerns.
  • Her mission is to amplify the voices of employees, especially during organizational transitions like mergers.

2. Self-Leadership & Personal Growth

  • Heather encourages individuals to be their own advocates and not wait for others (including HR) to “save” them.
  • She promotes intentional reframing—shifting negative thoughts into rational, empowering ones.
  • Her new book, The Art of Self-Leadership, includes exercises like fear mapping to help readers identify and overcome internal barriers.

3. Navigating Fear in the Workplace

Heather outlines five ways fear holds people back professionally:

  1. Fear of feedback – avoiding growth due to fear of criticism.
  2. Fear of retribution – hesitating to speak up.
  3. Fear of speaking truth to power – lacking psychological safety.
  4. Inherited fears – generational or cultural fears that shape behavior.
  5. Fear of regret – not taking action and living with “what ifs.”

4. Daily Practices for Mental Strength

  • Reflect nightly on what went well and what you controlled.
  • Practice gratitude and mindfulness.
  • Prioritize sleep, hydration, and mental clarity.
  • Treat each day as a chance to iterate and improve.

💬 Notable Quotes

  • “I needed to be the change I was seeking.”
  • “Feedback is a gift—even if it hurts.”
  • “You have to fight tooth and nail for your own mental space.”
  • “Don’t wait to be invited—ask.”
  • “See yourself as a work in progress, not a finished product.”

📚 Book Mentioned

  • Title: The Art of Self-Leadership
  • Focus: Empowering individuals to lead themselves through fear, change, and uncertainty

📞 Contact Info

  • Website: HeatherYounger.com
  • LinkedIn: Heather R. Younger
  • Social Media: Active on YouTube, Facebook, Twitter, Instagram

 

#STRAW

#BEST

#SHMS

See

Healthcare: She emphasizes the importance of locking up medications and educating both adults and children.

Listen and subscribe to Money Making Conversations on iHeartRadioApple PodcastsSpotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Dr. Yolanda D. McElroy (aka “Dr. Yo-Yo”).


🎯 Purpose of the Interview

To spotlight Dr. McElroy’s work as a pharmacist, educator, and author of the children’s book It’s Not Candy, which promotes medication safety. The interview also highlights her consulting company, MediManage, and her mission to improve health outcomes through education and community engagement.


🧠 Key Takeaways 1. Professional Background

  • Dr. McElroy is a registered pharmacist in Louisiana with over 30 years of experience in retail and hospital settings.
  • She began her academic journey at Grambling State University (HBCU) studying chemistry before transferring to pharmacy school.

2. MediManage Consulting

  • Founded to promote medication safety and improve health outcomes.
  • Focuses on educating communities about proper medication use, adherence, and preventing medication-related problems.

3. Medication Safety Advocacy

  • Medications are a leading cause of accidental poisoning deaths in children.
  • Parents often leave medications and chemicals within reach of children.
  • Emphasizes the importance of locking up medications and educating both adults and children.

4. Target Age Groups

  • Focuses on children ages 3–10 to instill early awareness of medication safety.
  • Also highlights teens as a vulnerable group due to increased drug experimentation and access to medications at home.
  • Notes the importance of educating parents and senior citizens as well.

5. Book: It’s Not Candy

  • Inspired by her ministry work with youth in mental health hospitals.
  • Based on real-life experiences and includes a song to make learning fun and memorable.
  • Demonstrates how medications can resemble candy, making it difficult for children (and adults) to distinguish.
  • Aims to equip families with knowledge to prevent accidental overdoses and misuse.

6. Challenges in Pharmacy Profession

  • Pharmacists face heavy workloads, including vaccinations, insurance calls, and patient counseling.
  • Many are overworked and under-supported, leading to burnout and even strike considerations.

7. Book Creation Journey

  • Took years to develop after encouragement from her pastor.
  • Extensive research into publishing options and budgeting.
  • Partnered with a publishing company and built a team including an editor and illustrator.
  • Advises aspiring authors to be patient, budget generously, and seek support and education.

💬 Notable Quotes

  • “Medications are a leading cause of accidental poisoning deaths in children.”
  • “If you’re not sure, ask a professional. Ask your pharmacist.”
  • “We want to get them early and instill that training so they can make good decisions.”
  • “Many medication-related injuries are preventable.”
  • “If there’s no room at the table, bring a folding chair.”
  • “Our children are important and their lives are valuable.”

#SHMS #STRAW #BEST

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.<

Healthcare: She emphasizes the importance of locking up medications and educating both adults and children.

Listen and subscribe to Money Making Conversations on iHeartRadioApple PodcastsSpotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Dr. Yolanda D. McElroy (aka “Dr. Yo-Yo”).


🎯 Purpose of the Interview

To spotlight Dr. McElroy’s work as a pharmacist, educator, and author of the children’s book It’s Not Candy, which promotes medication safety. The interview also highlights her consulting company, MediManage, and her mission to improve health outcomes through education and community engagement.


🧠 Key Takeaways 1. Professional Background

  • Dr. McElroy is a registered pharmacist in Louisiana with over 30 years of experience in retail and hospital settings.
  • She began her academic journey at Grambling State University (HBCU) studying chemistry before transferring to pharmacy school.

2. MediManage Consulting

  • Founded to promote medication safety and improve health outcomes.
  • Focuses on educating communities about proper medication use, adherence, and preventing medication-related problems.

3. Medication Safety Advocacy

  • Medications are a leading cause of accidental poisoning deaths in children.
  • Parents often leave medications and chemicals within reach of children.
  • Emphasizes the importance of locking up medications and educating both adults and children.

4. Target Age Groups

  • Focuses on children ages 3–10 to instill early awareness of medication safety.
  • Also highlights teens as a vulnerable group due to increased drug experimentation and access to medications at home.
  • Notes the importance of educating parents and senior citizens as well.

5. Book: It’s Not Candy

  • Inspired by her ministry work with youth in mental health hospitals.
  • Based on real-life experiences and includes a song to make learning fun and memorable.
  • Demonstrates how medications can resemble candy, making it difficult for children (and adults) to distinguish.
  • Aims to equip families with knowledge to prevent accidental overdoses and misuse.

6. Challenges in Pharmacy Profession

  • Pharmacists face heavy workloads, including vaccinations, insurance calls, and patient counseling.
  • Many are overworked and under-supported, leading to burnout and even strike considerations.

7. Book Creation Journey

  • Took years to develop after encouragement from her pastor.
  • Extensive research into publishing options and budgeting.
  • Partnered with a publishing company and built a team including an editor and illustrator.
  • Advises aspiring authors to be patient, budget generously, and seek support and education.

💬 Notable Quotes

  • “Medications are a leading cause of accidental poisoning deaths in children.”
  • “If you’re not sure, ask a professional. Ask your pharmacist.”
  • “We want to get them early and instill that training so they can make good decisions.”
  • “Many medication-related injuries are preventable.”
  • “If there’s no room at the table, bring a folding chair.”
  • “Our children are important and their lives are valuable.”

#SHMS #STRAW #BEST

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy

Healthcare: She emphasizes the importance of locking up medications and educating both adults and children.

Listen and subscribe to Money Making Conversations on iHeartRadioApple PodcastsSpotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Dr. Yolanda D. McElroy (aka “Dr. Yo-Yo”).


🎯 Purpose of the Interview

To spotlight Dr. McElroy’s work as a pharmacist, educator, and author of the children’s book It’s Not Candy, which promotes medication safety. The interview also highlights her consulting company, MediManage, and her mission to improve health outcomes through education and community engagement.


🧠 Key Takeaways 1. Professional Background

  • Dr. McElroy is a registered pharmacist in Louisiana with over 30 years of experience in retail and hospital settings.
  • She began her academic journey at Grambling State University (HBCU) studying chemistry before transferring to pharmacy school.

2. MediManage Consulting

  • Founded to promote medication safety and improve health outcomes.
  • Focuses on educating communities about proper medication use, adherence, and preventing medication-related problems.

3. Medication Safety Advocacy

  • Medications are a leading cause of accidental poisoning deaths in children.
  • Parents often leave medications and chemicals within reach of children.
  • Emphasizes the importance of locking up medications and educating both adults and children.

4. Target Age Groups

  • Focuses on children ages 3–10 to instill early awareness of medication safety.
  • Also highlights teens as a vulnerable group due to increased drug experimentation and access to medications at home.
  • Notes the importance of educating parents and senior citizens as well.

5. Book: It’s Not Candy

  • Inspired by her ministry work with youth in mental health hospitals.
  • Based on real-life experiences and includes a song to make learning fun and memorable.
  • Demonstrates how medications can resemble candy, making it difficult for children (and adults) to distinguish.
  • Aims to equip families with knowledge to prevent accidental overdoses and misuse.

6. Challenges in Pharmacy Profession

  • Pharmacists face heavy workloads, including vaccinations, insurance calls, and patient counseling.
  • Many are overworked and under-supported, leading to burnout and even strike considerations.

7. Book Creation Journey

  • Took years to develop after encouragement from her pastor.
  • Extensive research into publishing options and budgeting.
  • Partnered with a publishing company and built a team including an editor and illustrator.
  • Advises aspiring authors to be patient, budget generously, and seek support and education.

💬 Notable Quotes

  • “Medications are a leading cause of accidental poisoning deaths in children.”
  • “If you’re not sure, ask a professional. Ask your pharmacist.”
  • “We want to get them early and instill that training so they can make good decisions.”
  • “Many medication-related injuries are preventable.”
  • “If there’s no room at the table, bring a folding chair.”
  • “Our children are important and their lives are valuable.”

#SHMS #STRAW #BEST

See omnystudio.com/listener for privacy information.

Brand Building: He gives insights on relationship-building, authenticity, and visibility—reinforcing that in the digital era, it’s not just “who you know,” but who knows you.

Listen and subscribe to Money Making Conversations on iHeartRadioApple PodcastsSpotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Brendan Kaminsky.

Founder of B Known Agency, a boutique branding and digital marketing firm specializing in sports and entertainment. Kaminsky shares his journey from consulting, to working at ESPN, to eventually launching his own agency. He discusses helping major personalities like Stephen A. Smith, Jalen Rose, Harrison Barnes, and Rich Eisen develop strong social media identities and storytelling strategies. 

Brendan explains why he left ESPN after six and a half years—despite the security, prestige, and Disney benefits—to pursue entrepreneurship. He describes how brand building has shifted from traditional media to a landscape where relatability, vertical video, audience engagement, and consistent content matter more than follower counts. 

He also talks about the pressure of managing public-facing work in real time, the importance of being accessible to high‑profile clients, the rising role of AI in content creation, and how social platforms have become core to modern marketing strategies.

Additionally, Brendan shares specific examples of working with Jalen Rose on mixing sports commentary with community-focused storytelling and describes how Rich Eisen’s annual “Run Rich Run” 40‑yard dash evolved into a signature charitable brand moment. 

The interview closes with insights on relationship-building, authenticity, and visibility—reinforcing that in the digital era, it’s not just “who you know,” but who knows you


PURPOSE OF THE INTERVIEW 1. To highlight Brendan Kaminsky’s entrepreneurial journey

McDonald explores how Kaminsky transitioned from a major corporation (ESPN) to founding a successful agency. 

2. To educate listeners on the evolving world of branding and digital media

Kaminsky explains how branding now depends on relatability, vertical video, and engagement over follower count. 

3. To provide actionable guidance for entrepreneurs and creators

The interview teaches how consistency, accessibility, and storytelling help build a recognizable digital brand. 

4. To show how athletes and media personalities use content to expand influence

Brendan walks through real client strategies—from Jalen Rose’s community work to Rich Eisen’s fundraising dash. 

5. To explore the role of AI in modern marketing

Kaminsky discusses how AI assists with analytics, research, and identifying viral content moments. 


KEY TAKEAWAYS 1. Relatability drives modern branding

People connect with authenticity, not polished promotion. Talk to your audience, not at them. 

2. Engagement matters more than follower count

Algorithms reward content that resonates, regardless of how many people follow you. A creator with 10,000 followers can hit a million views. 

3. Social media requires presence and accessibility

High-profile clients expect responsiveness; being available is key to agency success. 

4. Vertical video is the new standard

Optimizing content for mobile consumption is essential—TV graphics no longer dictate how content is built.

5. AI is an asset, not a threat

Kaminsky uses AI for virality scoring, caption suggestions, research, and identifying strong clips from long-form content. 

6. Data tells the story

Success can be clearly measured through views, engagement, and g

Brand Building: He gives insights on relationship-building, authenticity, and visibility—reinforcing that in the digital era, it’s not just “who you know,” but who knows you.

Listen and subscribe to Money Making Conversations on iHeartRadioApple PodcastsSpotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Brendan Kaminsky.

Founder of B Known Agency, a boutique branding and digital marketing firm specializing in sports and entertainment. Kaminsky shares his journey from consulting, to working at ESPN, to eventually launching his own agency. He discusses helping major personalities like Stephen A. Smith, Jalen Rose, Harrison Barnes, and Rich Eisen develop strong social media identities and storytelling strategies. 

Brendan explains why he left ESPN after six and a half years—despite the security, prestige, and Disney benefits—to pursue entrepreneurship. He describes how brand building has shifted from traditional media to a landscape where relatability, vertical video, audience engagement, and consistent content matter more than follower counts. 

He also talks about the pressure of managing public-facing work in real time, the importance of being accessible to high‑profile clients, the rising role of AI in content creation, and how social platforms have become core to modern marketing strategies.

Additionally, Brendan shares specific examples of working with Jalen Rose on mixing sports commentary with community-focused storytelling and describes how Rich Eisen’s annual “Run Rich Run” 40‑yard dash evolved into a signature charitable brand moment. 

The interview closes with insights on relationship-building, authenticity, and visibility—reinforcing that in the digital era, it’s not just “who you know,” but who knows you


PURPOSE OF THE INTERVIEW 1. To highlight Brendan Kaminsky’s entrepreneurial journey

McDonald explores how Kaminsky transitioned from a major corporation (ESPN) to founding a successful agency. 

2. To educate listeners on the evolving world of branding and digital media

Kaminsky explains how branding now depends on relatability, vertical video, and engagement over follower count. 

3. To provide actionable guidance for entrepreneurs and creators

The interview teaches how consistency, accessibility, and storytelling help build a recognizable digital brand. 

4. To show how athletes and media personalities use content to expand influence

Brendan walks through real client strategies—from Jalen Rose’s community work to Rich Eisen’s fundraising dash. 

5. To explore the role of AI in modern marketing

Kaminsky discusses how AI assists with analytics, research, and identifying viral content moments. 


KEY TAKEAWAYS 1. Relatability drives modern branding

People connect with authenticity, not polished promotion. Talk to your audience, not at them. 

2. Engagement matters more than follower count

Algorithms reward content that resonates, regardless of how many people follow you. A creator with 10,000 followers can hit a million views. 

3. Social media requires presence and accessibility

High-profile clients expect responsiveness; being available is key to agency success. 

4. Vertical video is the new standard

Optimizing content for mobile consumption is essential—TV graphics no longer dictate how content is built.

5. AI is an asset, not a threat

Kaminsky uses AI for virality scoring, caption suggestions, research, and identifying strong clips from long-form content. 

6. Data tells the story

Success can be clearly measured through views, engagement, and g

Brand Building: He gives insights on relationship-building, authenticity, and visibility—reinforcing that in the digital era, it’s not just “who you know,” but who knows you.

Listen and subscribe to Money Making Conversations on iHeartRadioApple PodcastsSpotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Brendan Kaminsky.

Founder of B Known Agency, a boutique branding and digital marketing firm specializing in sports and entertainment. Kaminsky shares his journey from consulting, to working at ESPN, to eventually launching his own agency. He discusses helping major personalities like Stephen A. Smith, Jalen Rose, Harrison Barnes, and Rich Eisen develop strong social media identities and storytelling strategies. 

Brendan explains why he left ESPN after six and a half years—despite the security, prestige, and Disney benefits—to pursue entrepreneurship. He describes how brand building has shifted from traditional media to a landscape where relatability, vertical video, audience engagement, and consistent content matter more than follower counts. 

He also talks about the pressure of managing public-facing work in real time, the importance of being accessible to high‑profile clients, the rising role of AI in content creation, and how social platforms have become core to modern marketing strategies.

Additionally, Brendan shares specific examples of working with Jalen Rose on mixing sports commentary with community-focused storytelling and describes how Rich Eisen’s annual “Run Rich Run” 40‑yard dash evolved into a signature charitable brand moment. 

The interview closes with insights on relationship-building, authenticity, and visibility—reinforcing that in the digital era, it’s not just “who you know,” but who knows you


PURPOSE OF THE INTERVIEW 1. To highlight Brendan Kaminsky’s entrepreneurial journey

McDonald explores how Kaminsky transitioned from a major corporation (ESPN) to founding a successful agency. 

2. To educate listeners on the evolving world of branding and digital media

Kaminsky explains how branding now depends on relatability, vertical video, and engagement over follower count. 

3. To provide actionable guidance for entrepreneurs and creators

The interview teaches how consistency, accessibility, and storytelling help build a recognizable digital brand. 

4. To show how athletes and media personalities use content to expand influence

Brendan walks through real client strategies—from Jalen Rose’s community work to Rich Eisen’s fundraising dash. 

5. To explore the role of AI in modern marketing

Kaminsky discusses how AI assists with analytics, research, and identifying viral content moments. 


KEY TAKEAWAYS 1. Relatability drives modern branding

People connect with authenticity, not polished promotion. Talk to your audience, not at them. 

2. Engagement matters more than follower count

Algorithms reward content that resonates, regardless of how many people follow you. A creator with 10,000 followers can hit a million views. 

3. Social media requires presence and accessibility

High-profile clients expect responsiveness; being available is key to agency success. 

4. Vertical video is the new standard

Optimizing content for mobile consumption is essential—TV graphics no longer dictate how content is built.

5. AI is an asset, not a threat

Kaminsky uses AI for virality scoring, caption suggestions, research, and identifying strong clips from long-form content. 

6. Data tells the story

Success can be clearly measured through views, engagement, and g

Would You Rather - 3.4.26